What is a Pay Per Click Lead?
Sep 14, 2022
When somebody goes online and googles an area of homes, a list of potential search matches come up. There will be people who have paid to be at the top of the list through ads and there will also be organic websites. Google Pay Per Click is when you pay to be an advertisement at the top. When people click on that, they will go to your website and see all the homes for sale in that area that they were searching. This all has to be set up behind the scenes, but you can hire companies that do it.
When they get to your website you can have certain things set up where they have to put in their name or their number to get more information. So this would have to be a specific type of website that you are using. Once that person puts in their name, then you will get an email saying they were on your site and wanted information about houses.
This is a numbers game. The best at this are usually converting 1 out of every 100 leads that come to the door. This year, we have probably made over $200,000 in commission just off of google pay per click leads. It’s one of our legs in our business. It is something that I want to talk about because people always say “Hey Chris I don’t have a big network” or “I’m new to town, I don’t know a lot of people, what can I do to get business?” We can all think of the traditional ways to get business, like open houses and things like that. But if you want google pay per click, you should look it up or youtube it. Once you close those transactions it is also a good way to start working on getting referrals from them and repeat business over the years.
Google pay per click is a great way to get business. If you have any further questions regarding this topic, please reach out to me, I am happy to help!
